About Pilli

It started with two cats and a cardboard box

Pilli didn't begin in a boardroom. It began on the living room floor, watching Terra stalk a crumpled receipt like it owed her money, while Window — ever the philosopher — batted the same bottle cap off the coffee table for the fortieth time that week.

Terra and Window are not just our mascots. They're our product testers, our inspiration, and honestly, our bosses. Every toy we make starts the same way: does it survive Terra's zoomies? Does it earn more than one glance from Window, who has famously high standards and very little patience for anything boring?

Most cat toys are made for the humans buying them — bright colors, cute packaging, forgotten in a drawer within a week. We look for toys for the actual cat. The one who ignores the $30 gadget and loses her mind over a shoelace. The one who has very specific opinions about crinkle sound, texture, and the exact right amount of wobble.

So we started small. Really small — just the two of us, if you count Window, who mostly supervises from the windowsill he's named after.

What we believe

Cats know what they like, and they're not shy about telling you. We just listen.

Play matters. It's not filler time between naps — it's how cats stay curious, confident, and a little bit feral in the best way.

Simple is usually better. A toy doesn't need batteries or an app. It needs to move right, feel right, and survive a determined bite.

Where we're headed

Right now, Pilli is just cat toys, made in small batches and tested by two very honest critics. But every toy carries a bit of Terra's chaos and Window's quiet judgment — and that's exactly how we like it.

Thanks for stopping by. Terra says hello. Window says nothing, but he's watching.